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Build a Mountain of Credibility™
Learn to speak in public.
In 2009, Warren Buffet once told a class of business students at Columbia University,
"Right now, I would pay $100,000 for 10 percent of the future earnings of any of you, so if you're interested, see me after class." After the laughter subsided, he turned serious.
"Now, you can improve your value by 50 percent just by learning communication skills--public speaking. If that's the case, see me after class and I'll pay you $150,000." (Article published in Inc. BY CARMINE GALLO, KEYNOTE SPEAKER AND AUTHOR, 'FIVE STARS: THE COMMUNICATION SECRETS TO GET FROM GOOD TO GREAT')
It used to be that we were called upon to speak publicly in front of our peers, prospects or clients. We had to take position in the front of the room or on the stage and deliver our message or pitch or whatever. Doing it well took preparation and rehearsal. Few people actually can command this role effectively. It was as important six months ago as it will be in the future. Learning to speak effectively and clearly express your thoughts, story and message to one or many people is a skill that will most definitely increase your value and earning potential.
Most of us have found ourselves on a Zoom, Skype, Facebook or Google video call the past few months. Early on there was plenty of latitude for a more casual approach, because people were forced to work from their homes and video conferencing for communication was not something everyone was accustomed to.
Now, there is less tolerance for poor etiquette or casual presentation and working in your pajamas is not acceptable. An office-like experience is what is becoming expected as formality returns to the work environment and thus to the online one.
Back to speaking: Key elements of great public speaking are confidence, clarity and charisma. Speak with confidence to command the room and engage the audience. Be clear in your speech and the words you use. Be clear about the language you use and the message you are trying to share. Lastly, have charisma. No, this is not the special something that only certain people can claim. It is your likeability, humor and authenticity.
Winston Churchill once said…I really am not sure how this will land out there, but I think it worthwhile to say. “A good speech should be like a woman’s skirt; long enough to cover the subject and short enough to create interest.”
For those who wear skirts, or kilts, you understand.
People can simply “Google” their way to information and thus sharing general information when you are asked to speak publicly has lost its value with a resource as deep as the internet. But there is always space for entertaining and informative content. A great message or story that is kept to oneself robs others of the impact they deserve. In the immortal words of the SlapChop guy, “fettucine, zucchini, linguini, martini, bikini…”
Make your next speech or talk effective, interesting and memorable.
If you are a mid-career entrepreneur owner struggling to make your impact and want a great business and fulfilling life, then my small group coaching and one-on-one coaching could be right for you.
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