Do you know who your ideal client is? Can you describe them? Do they know?
When you work with the wrong client, they drain your energy, deplete your resources and no one benefits. You lose and they lose too.
When you work with customers who are right for you, your business thrives. Your ideal client gives you energy, frees up your time and increases your profitability. You get more freedom to work in your zone.
They are happier and you can do more for them. You choose who to serve. Have a clear description of who that is. Publish it, live by it.
