
Build a mountain of credibility
Stand atop your mountain. Become credible in the eyes of your customers. Authority positioning is a blend of experience, expertise, and perception. Your experience allows you to position yourself in a market where your expertise can be leveraged by customers who perceive you to be the most credible authority on the subject. Building your mountain of credibility can be done in many ways and you must start now if you wish to secure your position as the subject matter expert in